The marketing department supports our collections with a dynamic advertising campaign each season. We promote our products not only on press but more on digital media with up-to-date tools and IT coordination within our marketing workspace. DOCA has always something new for the thousands of friends that are joining our social community. News and updates, competitions and snapshots, styling suggestions, shows and parties, all fresh and posted the minute they happen.
DOCA is present everywhere. Every season our in-house digital marketing department creates ads for company’s online promotion. We use the latest and the most dynamic internet tools such as Google Ads and social media advertising in order to boost our brand awareness and increase sales.
The most popular TV series in Greece are full of DOCA products. Most respected Greek stylists choose DOCA for their professional projects. We always support and respect our associates, in every way we can.
DOCA loves to be popular. We support our collections with a dynamic advertising campaign strategy. We design special promoting campaigns with ads in all of Greece’s fashion magazines and on-line fashion websites. It is one of the most effective ways to come closer to our audience.
DOCA is being followed by its internet fans through its popular Social Media accounts (Facebook, Instagram, Twitter, Pinterest, YouTube, Google+). The prospect of interactive communication that these channels provide has enabled the company to create an ever-growing active connection with its supporters (Community Building). In addition, the DOCA Blog (blog.doca.gr) is another medium that promotes all the latest fashion trends, lifestyle news etc.